Pure Purpose

As a single mother of three children, I have for a long time looked for an idea to start a business to support my family.

After stumbling upon an article about a new beauty brand, I started reading, researching and learning – a process which I can only compare to falling in love – I was so engrossed in the world of natural ingredients, herbs, extracts – it was all I thought and talked about for many months. In that period of time, my approach has changed – I was not driven by a need to start and grow a business anymore; I wanted to bring to life products that would use all the amazing natural ingredients – some with a curious history and uses – for everyone to experience and use. Ingredients that I discovered and became captivated by.

My mission is to produce exceptional products, made for real people – affordable, yet adhering to the highest standards. I do not promise miracles, but I do promise products that are therapeutic, effective, organic and full of antioxidants.